"Those who mind don't matter, and those who matter don't mind" Chiasmus occurs when a phrase used in the first part of a sentence is reversed in the second part, to create a mirror-like effect. Here are a few examples: "Never let a fool kiss you, or a kiss fool you" "Ask not what your country can do for you - ask what you can do for your country" "When the going gets tough, the tough get going" "I am stuck on BandAid, and BandAid's stuck on me" "One should eat to live, not live to eat" "The absence of evidence is not evidence of absence" "People don't care how much you know until they know how much you care" "I meant what I said and I said what I meant" Resources HTML, graphics & design by Bill Willis 2025